RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.
How to Cite
Changing Cultural Patterns with Reference to Modernity: Facts from Public Sector Universities in Punjab, Pakistan
Abstract
Culture has a deep influence on all aspects of human behavior. The impact of culture may be delicate or marked, direct or leaning, stable or temporary. It is so tangled with all aspects of human survival that it is frequently difficult to define how and in which ways its influence is manifested. Culture patterns are occurring due to educated youth as drastic social transformation under Western influence. The role of modernity in culture among youth is bringing several changes. Therefore, the current study is helpful for evaluating the effects of Modernity among educated youth of universities in Punjab, Pakistan .The study hypothesized that modernity has a positive relationship with cultural change. For achieving the objectives and testing hypothesis, researcher used quantitative researcher approach and conducted survey among the students using cross sectional survey design. Two stage probability sampling technique was used and a total of 420 students were selected using stratified sampling technique and simple random sampling technique respectively. However, both modernity and cultural change had been found higher among younger. it is recommended to take necessary steps to increase the benefits of modernity and cultural change and decrease negative consequences of modernity.
Authors
Sidra Noreen
Ph. D Scholar, Department of Rural Sociology, University of Agriculture Faisalabad, Punjab, Pakistan
Dr. Izhar Ahmad Khan
Associate Professor, Department of Rural Sociology, University of Agriculture Faisalabad Punjab, Pakistan
Dr. Farkhanada Anjum
Assistant Professor, Department of Rural Sociology, University of Agriculture Faisalabad Punjab, Pakistan
Keywords
Cultural Hegemony, Globalization, Modernity, Modernization Westernization
