Abstract
Television is considered to be one of the most influential and powerful medium as it contributes a lot in determining the opinion of children regarding gender roles. In this context, the researchers attempted to investigate that how cartoon characters of different genders are represented and assigned roles and characteristics in children cartoon programs. For this purpose, the researchers analyzed 12 TV cartoon programs shown on Nickelodeon, Disney, Cartoon Network, and Pogo, from January 1st, 2017 to December 31str, 2017. The results of the study showed that male characters are given meaningfully more screen time and in the similar way they are more likely presented in leading roles in comparison to the female cartoon characters. However it was observed that there was no significant difference between cartoon characters of different genders regarding their representation as knowledgeable, intelligent, independent, ambitious, sporty, competent, and struggling against evils. It was also observed that female cartoons are more often shown as engaged in fostering children, household work, attractive and subtle
Authors
-
Beenish Zaheen
- Lecturer, Department of Mass Communication, The Women University Multan, Punjab, Pakistan
-
Dr. Samia Manzoor
- Assistant Professor, Department of Communication Studies, Bahuaddin Zakariya University Multan, Punjab, Pakistan
-
Dr. Aasima Safdar
- Assistant Professor, Department of Communication Studies, Bahuaddin Zakariya University Multan, Punjab, Pakistan
Keywords
Television, Cartoon Programs, Gender Roles and Characteristics, Content Analysis
DOI Number
10.35484/pssr.2020(4-II)37
Page Nos
460-472
Volume & Issue
v4-2
