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TQM and EMO Relation and Effects on Export Performance of Furniture Firms in Pakistan
The export of furniture industry is observed low in last few years. However, the manager / owner of furniture firms is looking for suitable strategies to increase the exports of the industry. However, the main objective of the study is to investigate the mediating role of export market orientation (EMO) between total quality management (TQM) and export performance (EP) of the small and medium furniture firms in Pakistan. The survey technique has used to collect the responses; the total one hundred nineteen (119) usable responses were received. The partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. The results of the study revealed that TQM and EMO influenced the SME export performance. Moreover, EMO plays a mediating role between TQM and SME export performance in furniture industry of Pakistan. The present study’s results motivate owner/managers of SMEs for more effort and investment in TQM implementation. Future research is encouraged to validate current work in service industry.
Assistant Professor, Department of Management Sciences, The Islamia University of Bahawalpur, Punjab, Pakistan
Muhammad Mutasim Billah Tufail
Sr. Assistant Professor, Department of Management Sciences, Bahria University Karachi campus, Sindh, Pakistan
Assistant Professor, Business Administration Department, Iqra University, Karachi, Sindh, Pakistan
Total Quality Management, Export Market Orientation, Export Performance, PLS-SEM Analysis, Furniture Industry