ISSN(Print):   2664-0422 - ISSN(Online):   2664-0430 - ISSN-L:   2664-0422

PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)

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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

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How to Cite

The Impact of Social Media Usage on Academic Performance of University Students: Moderating Role of Time of Use

Abstract

Doubtless in current society; social media like Facebook, Twitter has gained wider acceptability and usability, mainly among students at universities. The social networking websites like twitter and face book, are constantly off-putting students from their academic studies who use them for the non-academic purpose. This study was conducted to identify the impacts of using social media on academic performance of students at different universities. The data was collected from the students at different universities of Azad Kashmir and Pakistan by drop questionnaires. From a sample of 202 students, through this study we found using social media for the academic activities ‘significantly positive affects the educational performance of the students who was measured using the cumulative grade-point average (CGPA). These findings show us to recommend plans that can play an important role to improve educational activities as well as the academic achievements

Authors

  • Zafar Iqbal
  • Assistant Professor, MUST Business School, Mirpur University of Science and Technology (MUST) Mirpur, Azad Jammu and Kash
  • Naveeda Zeb
  • Assistant Professor, Department of Business Administration, University of Kotli, Azad Jammu and Kashmir, 11100, Pakistan
  • Abid Hussain
  • Lecturer, Department of Commerce, University of Kotli, Azad Jammu and Kashmir, 11100, Pakistan

Keywords

Social Media Usage, Time of Use, Student’s Academic Performance

DOI Number

10.35484/pssr.2018(2-1)19

DOI Link

http://doi.org/10.35484/pssr.2018(2-1)19

Page Nos

234-246

Volume & Issue

v2-1

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Creative Commons License
Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Copyright 2016 PSSR Journal, Developed by M. Yaseen

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