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The Impact of Social Media Usage on Academic Performance of University Students: Moderating Role of Time of Use
Abstract
Doubtless in current society; social media like Facebook, Twitter has gained wider acceptability and usability, mainly among students at universities. The social networking websites like twitter and face book, are constantly off-putting students from their academic studies who use them for the non-academic purpose. This study was conducted to identify the impacts of using social media on academic performance of students at different universities. The data was collected from the students at different universities of Azad Kashmir and Pakistan by drop questionnaires. From a sample of 202 students, through this study we found using social media for the academic activities ‘significantly positive affects the educational performance of the students who was measured using the cumulative grade-point average (CGPA). These findings show us to recommend plans that can play an important role to improve educational activities as well as the academic achievements
Authors
Zafar Iqbal
Assistant Professor, MUST Business School, Mirpur University of Science and Technology (MUST) Mirpur, Azad Jammu and Kash
Naveeda Zeb
Assistant Professor, Department of Business Administration, University of Kotli, Azad Jammu and Kashmir, 11100, Pakistan
Abid Hussain
Lecturer, Department of Commerce, University of Kotli, Azad Jammu and Kashmir, 11100, Pakistan
Keywords
Social Media Usage, Time of Use, Student’s Academic Performance
