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PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)

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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

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How to Cite

Social Media with Smartphones in Pakistan: A Study of Impacts on Youngsters in South Punjab

Abstract

This study investigates the impact of social media with Smartphones on youngsters through survey by using questionnaire as a tool of data collection. The audience was 200 male and female (married/unmarried) youngsters, age 18 to 30 years old and simple random sampling technique used to select sample unit. 100% respondents filled the questionnaire. The data was analyzed using descriptive statistical tool to test the hypothesis. The finding indicates that use of social media apps in Smartphone have both positive and negative impact on youngsters. Face book is the most favorite social media app of youngsters and majority of youngsters use social apps in Smartphone for entertainment purpose. Large scale of respondent said that social apps in Smartphone playing a key role to get awareness about latest fashion and for seeking job opportunity. This study also found that youngsters facing major problem in the use of social media apps in Smartphone is social isolation and losing companionship

Authors

  • Dr. Zahid Yousaf
  • Associate Professor/Chairman, Center for Media and Communication Studies, University of Gujra, Punjab, Pakistan
  • Faiza Bajwa
  • Lecturer, Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan
  • Dr. Roohul Amin Khan
  • Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan

Keywords

Social Media, Smartphones, Youngsters, Pakistan

DOI Number

10.35484/pssr.2020(4-III)41

DOI Link

http://doi.org/10.35484/pssr.2020(4-III)41

Page Nos

574-586

Volume & Issue

v4-3

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Creative Commons License
Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Pakistan Social Sciences Review (PSSR), Developed by M. Yaseen

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