Social Media Use and Infodemic Perception of Adults during Covid-19

Authors

Dr. Muhammad Rashid Khan

Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan

Zunaira Mir

M. Phil Communication Studies, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan

Ayesha Jahan Lodhi

Lecturer, School of Integrated Social Sciences, University of Lahore, Lahore, Punjab, Pakistan

DOI: https://doi.org/10.35484/pssr.2021(5-I)14

Keywords

Adults COVID-19 Infodemic Perception Instagram Users Social Media

Abstract

Given research study was aimed to explore the influence of social media use on the Infodemic perception of adults ‘during COVID-19 in Lahore. 260 students and professionals participants were selected for the research out of which 87 were males and 172 were females from different government and private colleges and universities of Lahore. Statistical package for social sciences (SPSS version 21) software was used to analyze data in the form descriptive frequency and standard deviation. Relationship between Instagram use and social interaction, personal identity, entrainment and quality of information about Covid-19 were analyzed using Pearson product moment correlation analysis. Results revealed significant relationship between Instagram use and social aspects and the hypothesis of correlation between Instagram use and social interaction, individual identity, diverse behavior, entertainment trends and updates of Covid-19 was approved as value of correlation alpha for all relation was significant (p<0.01).