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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

Social Media and Political Awareness in Pakistan: A Case Study of Youth

Abstract

This study was designed to investigate the role of social media in promoting political awareness among the youth of Pakistan, recognizing the fact that new interactive technologies have powerful impacts on youth in augmenting their political knowledge. This study is descriptive in nature and quantitative by approach.The target population of this was students of BS and MS Programmes Public Sectors universities in Gujranwala division. The data was collected with a questionnaire and a test and was analyzed by applying descriptive statistics. The results of the study showed that social media plays a vital role in socializing the Pakistani youth but the results of the Test showed the lower level of political awareness among the students. This study recommends that educational institutions and public departments should share their authentic information via social media to create the political awareness among the students.

Authors

Dr. Muhammad Muzaffar
Assistant Professor , Department of Political Science, GC Women University Sialkot, Pakistan
Sarwat Chodhry
MS Scholar, Department of Political Science, G.C. Women University Sialkot, Pakistan
Naila Afzal
Ph. D Scholar, Department of Political Science, G.C. Women University Sialkot, Pakistan

Keywords

Social Media, Pakistani Youth, Political Awareness, Political Knowledge

DOI Number

10.35484/pssr.2019(3-II)01

DOI Link

http://doi.org/10.35484/pssr.2019(3-II)01

Page Nos

1-13

Volume & Issue

v3-2

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