Social Media and Political Awareness in Pakistan: A Case Study of Youth

This study was designed to investigate the role of social media in promoting political awareness among the youth of Pakistan, recognizing the fact that new interactive technologies have powerful impacts on youth in augmenting their political knowledge. This study is descriptive in nature and quantitative by approach.The target population of this was students of BS and MS Programmes Public Sectors universities in Gujranwala division. The data was collected with a questionnaire and a test and was analyzed by applying descriptive statistics. The results of the study showed that social media plays a vital role in socializing the Pakistani youth but the results of the Test showed the lower level of political awareness among the students. This study recommends that educational institutions and public departments should share their authentic information via social media to create the political awareness among the students.