RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.
How to Cite
Representation of Political Issues in Electronic Media: A Case Study of Peace and Conflict
Abstract
Political issues are most discussed matters of any country and media also plays vital role in establishing political sphere of any country. The research aimed to examine what kind of role TV plays while highlighting political issues of Pakistan. The study also aimed to see the agendas of media organizations regarding political issues. Working under agenda setting theory and framing theory the study used content analysis to meet the objectives. By taking frames of peace, conflict and neutral the research analyzed two talk shows of leading channel from 13 August to 18 Dec 2014, the Dharna era. The findings revealed that political electronic media create conflict while highlighting political issues instead to develop peace environment and deface political sustainability. The study concluded that media have their own particular interest and affiliations toward certain political parties and political issues are highly focused by media organizations as compare to other social problems.
Authors
Faiza Bajwa
Lecturer, Center for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan
Muhammad Haseeb Sarwar
Lecturer/Coordinator, Department of Mass Communication & Media, University of Narowal, Narowal, Punjab, Pakistan
Rooh ul Amin Khan
Assistant Professor, Department of Media & Communication Studies, International Islamic University, Islamabad, Pakistan
Keywords
Conflict, Frames, Peace, Political Issues, Representation, Talk Shows
