RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.
How to Cite
Modern Domain Living: Qualitative Analysis of Fashion Practice’s Consciousness among University’s Undergraduate Female Students
Abstract
This study explores the prevalence of fashion and factors persuading undergraduate female University’s students for fashion. The fashion is the modern cultural preservation of living style, appearance of physical personality and manner of interaction. Islam emphasizes o¬¬¬n proper and ethical dressing, covering whole body, and veiling and more particularly on modesty. Being gender-sensitive study, a number of 20 female students from Kohat University of Science and Technology (KUST), Kohat were purposively selected and interviewed. Findings indicate that fashion-practice and enthusiasm for it prevails among female students in study area, and they are inspired for it through social interaction, society and mass media. It is recommended that practicing fashion shall be in conformity to the religious, ethical, socio-cultural and legal limits of a society in a state
Authors
Dr. Mamoon Khan Khattak
Associate Professor, Department of Social Work & Sociology, Kohat University of Science & Technology (KUST), KP, Pakistan
Hina Gul Rahi
M. Phil Scholar, Department of Sociology, University of Peshawar, KP, Pakistan
Khalid Usman Khan Khattak
MS Scholar, Department of Management Sciences, Gandhara University, Peshawar, KP, Pakistan
Keywords
Conscious, Dress, Fashion, Modern, People, Society
