ISSN(Print):   2664-0422 - ISSN(Online):   2664-0430 - ISSN-L:   2664-0422

PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)

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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

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How to Cite

Mediating Intimacy through Phatic Tokens in Social Media Communication: A Pragmatic Inquiry

Abstract

People nowadays have most of their conversations on social media apps. They use many phatic tokens while having online conversations. The present study aims to analyze the types of phatic tokens youngsters use in their conversations on social networking sites. Laver’s theory of phatic tokens and Scheff ’s Bond Theory have been used as theoretical framework for better understanding of this discursive mechanism of phatic communication. Following mixed method approach, a small scale corpus of watsapp real interactions have been collected from 10 participants and analyzed using mixed method approach. Data reveal that phatic tokens perform the function of conflict avoidance hence very helpful in keeping harmony and balance in the community or a society. It is suggested that knowledge and awareness about the phatic communication should be made compulsory at all levels in different social institutions to create social bonds and minimizes the damages caused by conflicts and tensions, through applications of phatic communications

Authors

  • Mamona Yasmin Khan
  • Assistant Professor, Department of English, The Women University Multan, Punjab, Pakistan
  • Dr. Iram Rubab
  • Assistant Professor, Department of English, GC Women University Sialkot, Punjab, Pakistan
  • Dr. Umaima Kamran
  • In-charge/Assistant Professor, Department of English, Quaid-e-Azam University Islamabad, Pakistan

Keywords

Social Networking Sites, Social Media, Phatic Communication, Phatic Tokens, Social Interactions

DOI Number

10.35484/pssr.2019(3-II)18

DOI Link

http://doi.org/10.35484/pssr.2019(3-II)18

Page Nos

229-240

Volume & Issue

v3-2

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Creative Commons License
Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Copyright 2016 PSSR Journal, Developed by M. Yaseen

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