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How to Cite

Media Development VS Human Development: The Case of Pakistan

Abstract

The twentieth century was characterized by the evolution of media whereas the twenty-first century is witnessing its rapid development. An opportune manifestation of this can be found in its massive expansion in Pakistan. The pace at which electronic media in Pakistan has expanded, especially after the establishment of Pakistan Electronic Media Regulatory Authority (PEMRA), is enviable, to say the least. A brief analysis of the facts and figures reveals that, there has been an increase of whopping 3744per cent in the number of electronic media (radio stations and television channels) outlets while that for print media (dailies, weeklies, fortnightlies, monthlies, quarterlies and others) has been recorded at 46per cent. This means that as a whole there has been an increase of 134per cent in the number of media outlets. The electronic media of Pakistan records tremendous growth in short period of time but reputation of Pakistani media has violated due to its failure in comprehensively understanding the affairs, as media contributes toward crispy issues and crisis rather than addressing the real facts and causes of societal and human developmental issues.

Authors

  • Dr. Muhammad Rashid Khan
  • Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
  • Muhammad Atif
  • Program Manager, Pakistan Broadcasting House, Lahore, Punjab, Pakistan
  • Asmat Ullah
  • Development Expert, Islamabad, Pakistan

Keywords

Human Development, Media Development, Pakistan PEMRA, Radio

DOI Number

10.35484/pssr.2018(2-1)26

DOI Link

http://doi.org/10.35484/pssr.2018(2-1)26

Page Nos

322-332

Volume & Issue

v2-1

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Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Copyright 2016 PSSR Journal, Developed by M. Yaseen

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