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Media Development VS Human Development: The Case of Pakistan
The twentieth century was characterized by the evolution of media whereas the twenty-first century is witnessing its rapid development. An opportune manifestation of this can be found in its massive expansion in Pakistan. The pace at which electronic media in Pakistan has expanded, especially after the establishment of Pakistan Electronic Media Regulatory Authority (PEMRA), is enviable, to say the least. A brief analysis of the facts and figures reveals that, there has been an increase of whopping 3744per cent in the number of electronic media (radio stations and television channels) outlets while that for print media (dailies, weeklies, fortnightlies, monthlies, quarterlies and others) has been recorded at 46per cent. This means that as a whole there has been an increase of 134per cent in the number of media outlets. The electronic media of Pakistan records tremendous growth in short period of time but reputation of Pakistani media has violated due to its failure in comprehensively understanding the affairs, as media contributes toward crispy issues and crisis rather than addressing the real facts and causes of societal and human developmental issues.
Dr. Muhammad Rashid Khan
Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
Program Manager, Pakistan Broadcasting House, Lahore, Punjab, Pakistan
Development Expert, Islamabad, Pakistan
Human Development, Media Development, Pakistan PEMRA, Radio