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Marked Code-Switching and its Functions in the Pakistani Fashion Journalism
Abstract
Code-switching is a common phenomenon that means a shift from one language to another during a discussion, conversation, and writing. The aim of the present study was to find out the trends of Urdu-English code-switching inPakistani Fashion Journalism. For this study, the data was collected from Pakistani electronic and print media. Twenty-five Dunya Sunday Magazines, from the year 2018, and only six recordings of Good Morning Pakistan shows from the ARY Digital channel from the year 2017, were selected. Myers-Scotton's (1993) Markedness Model was applied as a theoretical framework to analyze the type of marked code-switching and functions (reprimand, expansion, emphasis, humor, clarification, confirmation, and finding difficulty in words) of Urdu-English code-switching. Eight examples of marked code choices were found out from electronic media and only one from print media. The findings demonstrated that code-switching was not only an impact of colonization but also a trend of fashion in Pakistani society; rather it was considered a valuable method to perform particular functions during a conversation.
Authors
Miss Saira
MPhil, Department of English, GIFT University Gujranwala, Punjab, Pakistan
Saqib Mahmood
Assistant Professor, Department of English, GIFT University Gujranwala, Punjab, Pakistan
Ahmad Mujtaba Ali
Lecturer, Department of English, GIFT University Gujranwala, Punjab, Pakistan
Keywords
Code Switching, Electronic and Print Media, Functions of Marked Code Switching
