Introduction, Growth and Future of Web Series in Pakistan: An Exploratory Study

Over the past two decades, there is a rise and change in a format of storytelling. People have switched themselves from conventional media to new media. Content for entertainment is now produced and distributes in new ways. Such as Web series which is also named as Webisode or TV bites. Initially, Web series launched on internet were based on the format of traditional television series but these Web series have changed the entertainment industry and enriched the people’s lives with full of diversity in term of entertaining content This research paper attempts to look into the production techniques and reasons behind the production of Web Series. In depth interviews were conducted from total of eight Pakistani writers, producers and directors to find out the future of web series and why they are switching themselves from traditional media to digital media. Findings of the study revealed that traditional media is not offering freedom of expression. The channels dictate us what the moral compass of the country which is considered to be a very conservative view in the mainstream media.