RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.
How to Cite
Introduction, Growth and Future of Web Series in Pakistan: An Exploratory Study
Abstract
Over the past two decades, there is a rise and change in a format of storytelling. People have switched themselves from conventional media to new media. Content for entertainment is now produced and distributes in new ways. Such as Web series which is also named as Webisode or TV bites. Initially, Web series launched on internet were based on the format of traditional television series but these Web series have changed the entertainment industry and enriched the people’s lives with full of diversity in term of entertaining content This research paper attempts to look into the production techniques and reasons behind the production of Web Series. In depth interviews were conducted from total of eight Pakistani writers, producers and directors to find out the future of web series and why they are switching themselves from traditional media to digital media. Findings of the study revealed that traditional media is not offering freedom of expression. The channels dictate us what the moral compass of the country which is considered to be a very conservative view in the mainstream media.
Authors
Amna Malik
Ph. D Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan
Prof. Dr. Anjum Zia
Chairperson, Department of Mass Communication, Lahore College for Women University, Lahore, Pakistan
Keywords
Future of Web Series, Production Techniques, Web Series
