ISSN(Print):   2664-0422 - ISSN(Online):   2664-0430 - ISSN-L:   2664-0422

PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)

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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

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How to Cite

Introduction, Growth and Future of Vlogging in Pakistan: An Exploratory Study

Abstract

In recent years, communication patterns and tools have been revolutionized globally due to the technological advancements e.g. social networking websites, streaming services, live calling applications etc. Among these mediums, vlogging has been recognized as an influential and leading communication pattern. Vlogging has become an exploding passion among internet communities since its emergence in 2000. In contrast to that, it is rather a new phenomenon in Pakistan which needs to be explored. Therefore, present study aims to explore the introduction, growth and future of vlogging in Pakistan. The study implied in-depth interviews from 10 influential Pakistani vloggers who have secured a decent number of followers and viewers on their respective channels including 5 beauty and lifestyle vloggers, 3 travel vloggers and 2 food vloggers. Findings revealed that vlogging is a modern experience and it is getting popular among Pakistani masses. Hence, professional and immature all kind of people are vlogging these days. It does not only give masses freedom of sharing their and skills and thoughts with world but also has become a major source of income. Present study will not only be helpful in academic and professional fields; it is presumed to be a stepping stone in the research on vlogging at national level and can lead to further research on effects of vlogging and content analysis of Pakistani vlogs.

Authors

  • Hadia Bilal
  • Ph. D Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan
  • Prof. Dr. Anjum Zia
  • Chairperson, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan

Keywords

Communication Pattern, Digital Media, In-Depth Interviews, Pakistani Vloggers, Vlogging

DOI Number

10.35484/pssr.2020(4-I)84

DOI Link

http://doi.org/10.35484/pssr.2020(4-I)84

Page Nos

1097-1109

Volume & Issue

v4-1

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Creative Commons License
Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Copyright 2016 PSSR Journal, Developed by M. Yaseen

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