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Flow of Development through PPFC Award: Media Projection on Key Public Issues of Peripheral Punjab (Pakistan)
Abstract
PML (N) regime in Punjab announced its first Punjab Provincial Finance Commission (PPFC) Award keeping in view the demands of their districts in remote peripheries. Present study finds the nature of development (horizontal or vertical) in peripheral Punjab considering public demands or issues set on media. For this purpose, triangulation technique of research is employed on study. It evaluates the public perception over seven vital issues i.e. education, health, terrorism, unemployment, corruption, economic crisis and energy deficiency. The data is collected from two districts of peripheral Punjab Jhang and Mianwalifrom a random sample of 600 respondents. Media agenda is analyzed through content analysis in two leading Urdu national dailies i.e. Jang and Express during the period year of November, 2017 to January, 2018. The findings of the study reveal that significant positive relationship between public perception and media agenda on the issues of the study (r = +0.99). This study has policy and strategic implication.
Authors
Mudassar Hussain Shah
Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan
Saima Kausar
Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan
Saqib Riaz
Chairman, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan
Keywords
Media Projection, Public Perception, Punjab Provincial Financial Commission (PPFC)
