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PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)

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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

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How to Cite

Depiction of Liberalism in Pakistani Urdu Drama: A Cultivation and Feminist Analysis

Abstract

The present research deals with identification of liberalism, use of gendered language and portrayal of women in Pakistani Urdu drama content. Urdu dramas which were shown on Pakistani channels during prime time, from 1st January 2016 to 1st March 2018 were considered the population of the present research. Sampling frame was developed by making a list of the most popular drama as reported by the middle class of Multan and two of the most frequently reported dramas were selected for analysis. A quantitative content analysis of all the scenes of dramas BESHARAM and O’ RANGREZA was conducted whereas feminist analysis was done to observe the gender representation in the title of selected dramas. The results indicated that content of Urdu dramas is showing liberal content in much abundance and mainly through women representation. Moreover gender discrimination has been high on agenda and gender biased language has frequently been used. The content developers of Pakistani Urdu drama must focus on the culture and norms of a Muslim society and must not follow the traditions set by the drama industry of the neighboring countries blindly.

Authors

  • Samia Manzoor
  • Assistant Professor, Department of Communication Studies, BZU, Multan, Punjab, Pakistan
  • Sarwat Jabeen
  • Assistant Professor, Department of English, BZU, Multan, Punjab, Pakistan
  • Arfa Hanif
  • M. Phil Scholar, Department of Communication Studies, BZU, Multan, Punjab, Pakistan

Keywords

Urdu Drama, Liberalism, Content Analysis, Cultivation, Gendered Language

DOI Number

10.35484/pssr.2018(2-II)08

DOI Link

http://doi.org/10.35484/pssr.2018(2-II)08

Page Nos

61-74

Volume & Issue

v2-2

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Creative Commons License
Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Pakistan Social Sciences Review (PSSR), Developed by M. Yaseen

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