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How to Cite
Analyzing Graphological Deviation in Pakistani Television Commercials
Abstract
The current study aimed at analyzing graphological deviation in the language used in television commercials. The investigation was segmented into two sections. The 1st section, presents the graphological deviation in Pakistani television advertisements through observation. It was investigated whether graphological deviation is the part of Pakistani society like other countries of the world or not. In the 2ndphase impact of graphological deviation on people was examined. For this purpose a close-ended questionnaire was prepared and administered to the respondents. The population for the current study was taken from Lahore where 100 people were randomly selected as a sample of the study. The findings revealed that graphological deviation was a regular feature of advertising language used in television commercials. The results gleaned through questionnaire also suggested that graphological deviation had become a source of attraction, fascination, and newness for the people of Pakistan.
Authors
Muhammad Mooneeb Ali
Lecturer, Department of English, Government College of Science Wahdat Road Lahore, Punjab, Pakistan
Tayyaba Yasmin
Lecturer, Department of English, University of Education Lahore, Punjab, Pakistan
Muammad Nadeem Anwar
Lecturer, Department of English, Government College of Science, Wahdat Road, Lahore, Punjab, Pakistan
Keywords
Graphological Deviation, Linguistic Deviations, Linguistic Variations, Television Commercials
