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Analysis of Indian Films Propaganda against Muslims and Pakistan
Media play a vital role in propagating individual ideologies. Media designate the ideologies on the consent of ruling party. This point can be cleared from the following reference that “in America during Vietnam war media plays a vital role and they spread the news related to war according to the consent of state polices the war is near to end and peace is at on hand (Kissinger’s report)” from this we come to know that media reshapes the individual ideologies, same is the case with Indian media, as they create false ideologies related to Muslims as well as Pakistanis. Taking analysis of Indian movies like Ek Tha Tiger, Raees and Tere Bin Laden we come to conclusion that India has created a planned digital war against Pakistan. The present research is conducted to observe the media as a tool of digital warfare in case of Indian movies. Content analysis research was used from a sample of 3 Bollywood movies. The objective of this study is to analysis the specific role of media in propaganda & framing the agenda that Muslims are terrorist. The technique of non-probability sampling is used. Semiotic method was used to represent the findings of research and such types of Indian movies they set the perception of international level against the Muslims as well as Pakistanis that they are terrorist. They use such kinds of themes, figures of speech and set up which are contrary to the Pakistani culture. Results of the study show that if Indian cinema continuously to make such type of movies then digital warfare will promote the real warfare between Pakistan and India.
Lecturer, Center for Media & Communication Studies, University of Gujrat, Punjab, Pakistan
Muhammad Haseeb Sarwar
Lecturer, Department of Mass Communication & Media, University of Narowal, Punjab, Pakistan
Lecturer, Department of Mass Communication, NUML, Islamabad, Pakistan
Agenda Setting, Digital Warfare, Image, Media, Muslims, Propaganda