RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.
How to Cite
US Media’s Agenda-Setting: Analysis of Editorial Presentations of Pakistan
Abstract
The present research aims to identify the agenda items that are used by US newspapers in Pakistan. Fifteen agenda items were selected through an extensive review of literature. To delimit the population only editorials, having the word Pakistan in the initial sentences were selected for analysis. Every sentence of the editorial was taken as the unit of analysis. Quantitative content analysis of the editorials was conducted for identification of agendas and their relation to different propaganda items. It was observed that “terrorism” was the most repeatedly used agenda item for Pakistan in both the US newspapers. It was also observed that the agenda of “terrorism” was most often discussed in the context of “transfer negative” propaganda technique. The results showed that the agenda setting role of US newspapers is not favorable towards Pakistan.
Authors
Dr. Samia Manzoor
Assistant Professor, Department of Communication Studies, BZU, Multan, Punjab, Pakistan
Dr. Aqsa Iram Shahzadi
Assistant Professor, Department of Communication Studies, BZU, Multan, Punjab, Pakistan
Dr. Muhammad Ahsan Bhatti
Assistant Professor, Department of Communication Studies, BZU, Multan, Punjab, Pakistan
Keywords
Agenda-Setting, Name-calling., Propaganda Technique, Terrorism, Transfer Negative
