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PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)

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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

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How to Cite

Social Media Reliance: News Channels as Source of Information in Pakistan

Abstract

Social Media is now becoming a vast source of getting information relating to almost every aspect of social, political, religious and physiological perspectives in a democratizing country like Pakistan. This paper attempts to explore the reliance to news channels of Pakistani TV on Social Media with reference to information, ratings, policies and issues. Qualitative research design was followed to explore the phenomenon of reliance to social media. Snow ball sampling technique was used to collect data of media persons through gathered through in-depth interviews of participants. Participant’s response was thematically analyzed for the evaluation of results. Different aspects of the verification process of news channels the information gained through were analyzed. Theories of uses, gratification and media dependency were related with results. It was concluded that the search engine ads, display ads, micro and macro targeting, Google demographics, audience bar, sprout etc. were the major source of information for audience and productive for the TV channels. It was also concluded that brand awareness and brand reputations sustains the attention of its viewers on TV channels so, services by software’s analyst can aid in perceptions of information.

Authors

  • Dr. Muhammad Rashid Khan
  • Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
  • Kashif Ali
  • M Phil Communication Studies, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
  • Asmat Ullah
  • Independent Researcher and Development Expert, Islamabad, Pakistan

Keywords

Brand Reputation, News Channels, Reliance, Social Media, Source of Information

DOI Number

10.35484/pssr.2019(3-2)47

DOI Link

http://doi.org/10.35484/pssr.2019(3-2)47

Page Nos

606-617

Volume & Issue

v3-2

Citation Formats

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Creative Commons License
Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Pakistan Social Sciences Review (PSSR), Developed by M. Yaseen

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