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Religious Motives and Facebook Usage in Pakistan: A Case of Teenagers
Given research study aimed to found Religious motives, needs and engaging with the religious contents on social networking site gratifies among Facebook users depending on their behavioral tendencies, time patterns and other demographic Convenient sampling technique was used under non-probability sampling through offline survey to collect 405 Muslim students from different academic institutions of Lahore. Information of demographic characteristics of participants was collected using demographic information sheet. Participant’s behavior of using Facebook and their Religious Motives, time periods, and type of content they used to watch and share were measured suing self-developed scale of Facebook using behavior. Pearson Product Moment Correlation analysis was used to found relationship between Facebook use and Religious motives along with the correlation to participants’ demographics. Significant correlation was found between Facebook using behaviour and sharing of content on Religious Motives. Significant positive correlation was also found between Facebook using tendencies and participants demographic. Discussions of the study were included, Facebook use among population was directly linked time period they spent using Facebook and their motives to share religious content and motives.
Dr. Muhammad Rashid Khan
Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
PhD Scholar, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
Independent Researcher & Development Expert, Independent Researcher & Development Expert
Correlation, Facebook, Muslim Students, Religious Motives, Time Patterns