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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

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How to Cite

Perception of Cryptocurrency: Adoption Challenge Among Crypto-Investors

Abstract

This study aims to explore cryptocurrency investment experiences from an emerging market context. This study investigates the lived experiences of cryptocurrency investors, the potential risks and benefits of the cryptocurrency investment, and the potential prospects from cryptocurrency investors’ perspectives. The current study intends to adopt a qualitative research approach to address the phenomenon of the study. The qualitative study employs interviews as a data collection tool that allows researchers to seek people’s stories from their lived experiences. In this regard, the interpretivism paradigm is employed as it indicates that people determine the reality around events rather than other factors. Moreover, the purposive sampling technique is adopted to discover and recruit the current study respondents, which were in alignment with the proposed research questions. The interviews were terminated at the point of saturation, where a total of twelve cryptocurrency investors participated in the survey.

Authors

  • Dr. Ghulam Mustafa
  • Assistant Professor, Department of Information Technology, University of the Punjab Gujranwala Campus, Gujranwala, Punjab, Pakistan
  • Hafiz Amaad
  • Research Scholar, Department of Information Technology, University of the Punjab Gujranwala Campus, Gujranwala, Punjab, Pakistan
  • Dr. Naveed Jhamat
  • Assistant Professor, Department of Information Technology, University of the Punjab Gujranwala Campus, Gujranwala, Punjab, Pakistan

Keywords

Cryptocurrency Investment, Digital Economy, Investor Perception, Paperless Economy

DOI Number

10.35484/pssr.2019(3-2)57

DOI Link

http://doi.org/10.35484/pssr.2019(3-2)57

Page Nos

740-760

Volume & Issue

v3-2

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Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Pakistan Social Sciences Review (PSSR), Developed by M. Yaseen

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