Pakistan’s General Elections 2013: Analysis of Time Magazine and The Economist

Authors

Dr. Muhammad Rashid Khan

Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan

Asmat Ullah

Independent Researcher and Development Expert, Islamabad, Pakistan

Muhammad Karim Ahmed

M. Phil, Centre for Communication and Media Studies, University of Gujrat, Punjab, Pakistan

DOI: https://doi.org/10.35484/pssr.2017(1-I)15

Keywords

Elections 2013 Pakistan The Economist Time Magazine

Abstract

This research study looks at the exposition of Pakistan in International Media through a discourse analysis of the articles of Time magazine and The Economist during the 10th General Elections in Pakistan. The study examines the nature of treatment given by the above mentioned two most important international English language magazines. The study was conducted in the light of agenda setting and framing theory to investigate the coverage of Pakistan in the international media. The Time magazine represented the perception of Pakistani youth concerning May 11 polls. The Time magazine and The Economist endorses the results of the May 11 General Elections in Pakistan and highlights the biggest challenges facing Pakistan’s new prime minister.