Media Treatment of Safer Society for Children: A Comparative Study of Leading Urdu and English Pakistani Dailies

Children embraces over 45%Pakistan’s overall population since they are vulnerable to raise their distresses themselves, all segments of society are responsible to make a safer society for children. Safest society for children may become public and political agenda if media accelerates integrated awareness campaigns to train families, children, teachers and all stakeholders. Six months analysis of leading dailies aims to analyze weather children broader issues; education, survival, protection and development were given any preference or not. The results show the significance variance the way English and Urdu dailies had given coverage to the children issues. Very few editorials, columns and features were issued on children problems so it illustrates that media is not playing its responsible role in enhancing awareness about making the safer society for children