Abstract

This paper attempts to create understanding and awareness with respect to concept of intellectual property among general masses. Intellectual Property has been the fastest growing and most vital field in Pakistan for the past two decades. Regardless of influential and powerful legal and institutional reforms by the government, it is very difficult to implement intellectual property rights within the country. Because of this non-implementation, the reports of United States Trade Representative from 2009 to 2016 have placed Pakistan on Priority Watch List. As per these reports, the standard of counterfeiting and piracy is very high in Pakistan and Pakistan must take steps to root out these evils. The biggest reason for this non-implementation is lack of public understanding and awareness with regard to concept of intellectual property. This paper is based on doctrinal research and concludes that public understanding and awareness is need of the hour and without it, we cannot take full advantage of the benefits of intellectual property.