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RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.

Impact of Promotional Tools on Consumer Buying Decisions in Online Purchasing

Abstract

For several years, people are more associated with online shopping because it was more comfortable as compared to brick-and-mortar retailers. It can save a lot of time and enabling the process of business to consumer where the user searches the required products, brands, or items. The convenience of E-shopping provides a valid payment method for completion of the transaction, which enabled access 24/7. The aim of this study to signifies the impact of eight independent variables like TV advertising, social media advertising, online coupons, buy one get one free, online special discounts,promotional campaigns, word of mouth, and free delivery. By analyzing this comprehensive study on SPSS that was conducted through questionnaires from the different sectors of the people. In the data collection survey, 330 respondents give feedback to the 29 questionnaire form, which was more analyzed from the SPSS tools. From the result analysis that TV advertisement is not playing any role in the mode of online shopping, but other promotional tools have a significant impact on E-shopping.

Authors

Hafiz Muhammad Saad
MBA Student, Karachi University Business School (KUBS), University of Karachi, Sindh, Pakistan
Dr. Muhammad Asim
Chairman KUBS, Karachi University Business School (KUBS), University of Karachi, Sindh, Pakistan
Salman Manzoor
Ph. D. Scholar, Assistant Professor, Karachi University Business School (KUBS), University of Karachi, Sindh, Pakistan

Keywords

Consumer Behavior, E-Shopping, Free Delivery, Online Purchasing, TV Advertisement

DOI Number

10.35484/pssr.2021(5-I)19

DOI Link

http://doi.org/10.35484/pssr.2021(5-I)19

Page Nos

231-249

Volume & Issue

v5-1

Citation Formats

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