Abstract
For several years, people are more associated with online shopping because it was more comfortable as compared to brick-and-mortar retailers. It can save a lot of time and enabling the process of business to consumer where the user searches the required products, brands, or items. The convenience of E-shopping provides a valid payment method for completion of the transaction, which enabled access 24/7. The aim of this study to signifies the impact of eight independent variables like TV advertising, social media advertising, online coupons, buy one get one free, online special discounts,promotional campaigns, word of mouth, and free delivery. By analyzing this comprehensive study on SPSS that was conducted through questionnaires from the different sectors of the people. In the data collection survey, 330 respondents give feedback to the 29 questionnaire form, which was more analyzed from the SPSS tools. From the result analysis that TV advertisement is not playing any role in the mode of online shopping, but other promotional tools have a significant impact on E-shopping.
Authors
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Hafiz Muhammad Saad
- MBA Student, Karachi University Business School (KUBS), University of Karachi, Sindh, Pakistan
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Dr. Muhammad Asim
- Chairman KUBS, Karachi University Business School (KUBS), University of Karachi, Sindh, Pakistan
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Salman Manzoor
- Ph. D. Scholar, Assistant Professor, Karachi University Business School (KUBS), University of Karachi, Sindh, Pakistan
Keywords
Consumer Behavior, E-Shopping, Free Delivery, Online Purchasing, TV Advertisement
DOI Number
10.35484/pssr.2021(5-I)19
Page Nos
231-249
Volume & Issue
v5-1
