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PAKISTAN SOCIAL SCIENCES REVIEW (PSSR)

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How to Cite

Impact of Employees’ Behavior on Sales: A Case Study of L’oreal Pakistan

Abstract

The purpose of this research is to find out the employee’s behavior impact on organizational sales and case study of L’Oreal Pakistan is chosen in this regard. Researcher investigate in this study that what are the factors which significantly impact employee behavior and sales of L’Oreal Pakistan. A quantitative approach was employed for this study. Data were collected from 120 participants using an online questionnaire. The findings of the research show that the independent variable is indicators of job responsibilities and organizational culture has changed the behavioral motivation of company employees and this motivational behavioral change has a positive impact on sales of L’Oreal Pakistan. This research investigated those factors which can directly influence employee behavioral motivation and can perform better and contribute more to sales.

Authors

  • Ujala Siddiq
  • Lecturer, Faculty of Contemporary Studies, National Defence University, Islamabad, Pakistan
  • Dr. Zargham Ullah Khan
  • Assistant Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan
  • Saeed Khan
  • Lecturer, Department of Economics, National University of Modern Languages, Islamabad, Pakistan

Keywords

Employee Behavior, Factors Influence on Employee Behavior

DOI Number

10.35484/pssr.2020(4-I)69

DOI Link

http://doi.org/10.35484/pssr.2020(4-I)69

Page Nos

907-917

Volume & Issue

v4-1

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Creative Commons License
Pakistan Social Sciences Review (PSSR) by RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://pssr.org.pk/

Copyright 2016 PSSR Journal, Developed by M. Yaseen

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