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How to Cite
Impact of Employees’ Behavior on Sales: A Case Study of L’oreal Pakistan
Abstract
The purpose of this research is to find out the employee’s behavior impact on organizational sales and case study of L’Oreal Pakistan is chosen in this regard. Researcher investigate in this study that what are the factors which significantly impact employee behavior and sales of L’Oreal Pakistan. A quantitative approach was employed for this study. Data were collected from 120 participants using an online questionnaire. The findings of the research show that the independent variable is indicators of job responsibilities and organizational culture has changed the behavioral motivation of company employees and this motivational behavioral change has a positive impact on sales of L’Oreal Pakistan. This research investigated those factors which can directly influence employee behavioral motivation and can perform better and contribute more to sales.
Authors
Ujala Siddiq
Lecturer, Faculty of Contemporary Studies, National Defence University, Islamabad, Pakistan
Dr. Zargham Ullah Khan
Assistant Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan
Saeed Khan
Lecturer, Department of Economics, National University of Modern Languages, Islamabad, Pakistan
Keywords
Employee Behavior, Factors Influence on Employee Behavior
