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How to Cite
Ideological Reformation in a Society through the Linguistic Monopoly Depicted in the Advertisements in Pakistan
Abstract
The objective of this study is to explore how advertisements influence human ideologies, shape their ways of thinking and have influential impact upon their behavior. It also throws the light that without the proper use of language; we cannot transmit our message through advertisements. Studies on the topic reveal that advertisers have always used words that influence the audience; manipulation of language helped the advertisers to divert the focus of their targeted audience towards their desired destination, hence generating a desire to buy the product. For this research Fairclough’s three dimensional model comprising description, interpretation and explanation is used for Critical Discourse Analysis (CDA) of three ads (from television commercials) for interpretation. The findings of the study show, how in Pakistan the language depicts its role in forming ideologies through advertisements. It further elaborates how language persuades people; hence it generates a desire in the audience to buy the product being advertised. The research further elaborates how these advertisements are playing a vital role in changing our society and culture.
Authors
Hafsa Naseer
Research Scholar, Department of English, Bahauddin Zakriya University, Multan, Punjab, Pakistan
Nazneen Zahra
Lecture, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan
Hina Basheer
Research Scholar, Department of English, Bahauddin Zakriya University, Multan, Punjab, Pakistan
Keywords
Advertisements, Advertisers, Consumers, Critical Discourse Analysis (CDA), Language
