RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.
How to Cite
Examining Islamic Religiosity and Youth Perception towards Socio-Economic and Cultural Impact of Tourism Development in Gilgit-Baltistan, Pakistan
Abstract
This research aimed to investigate the impact of youth’s “Islamic Religiosity” on the “Socio Economic and Cultural Impacts of Tourism Development” in Gilgit Baltistan, Pakistan which is one of the most attractive areas in the world for tourists. The study used “Partial Least Square Structural Equation Modeling (PLS-SEM)” technique for empirical investigation. Micro data from 355 undergraduate and post graduate students from the three campuses (Gilgit, Hunza and Ghizer) of Karakoram International University was collected using random sampling method. The results of the study explicate that higher religiosity level of youth in the study area has a significant positive impact on tourism development. The study provides implications for tourism developers and other stakeholders to design tourism development policies in the light of youth perceptions, so that rapid and sustained economic development in the region can be achieved.
Authors
Kifayat Ullah
Lecturer, Department of Economics, Karakoram International University Gilgit, Pakistan
Sajjad Haider
Lecturer, Department of Business Management, Karakoram International University, Gilgit, Pakistan
Gulnaz Hameed
Assistant Professor, Department of Economics & Agriculture Economics, PirMehr Ali Shah Arid Agriculture University Rawalpindi, Pakistan
Keywords
Cultural Factors, Gilgit-Baltistan; Islamic Religiosity, Socio-economic Factors, Tourism Development
