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How to Cite
Endorsement of Diverse Cultures in Less Developed Areas: A Study to Understand the Effects of Cable Television in Southern Punjab
Abstract
This research study was conducted to study the effects of television, especially when it is available with multi-channel facility in less developed areas. Population for this study was South of Punjab Province in Pakistan, which is a less developed area comparatively. A sample size of 300 was selected by using multi-stage cluster sampling technique. Data was collected through survey questionnaire. Results of the study revealed that consumption time for TV contents by the respondents of the selected area was quite reasonable. People agreed not only to give weightage to the different cultural values but also adopted many of the traits. It was concluded that television has got the power to influence any type of audience, regardless of their age, education level and other demographic variables.
Authors
Dr. Imran Muslim
Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan
Dr. Muhammad Shabbir Sarwar
Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
Dr. Amir Mehmood Bajwa
Assistant Professor and Chairman, Lahore Garrison University, Lahore, Punjab, Pakistan
Keywords
Cable TV, Cultural Invasion, Demographic, Variations
