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How to Cite
Corporate Social Responsibility (CSR) in China-Pakistan Economic Corridor (CPEC): A Sociometric Analysis
Abstract
Sociometry is the human connectedness analysis. In the present paper, in the sense of CSR on CPEC ventures, an attempt is made to explain and understand sociometry in the assessment of Public Relations practices. CPEC is in the initial phase, and CPEC is seen by politicians and government officials as "game-changer" for both of countries, as it has the ability to build a multitude of business and job opportunities for local communities as well as international scope. While achieving substantial benefits of the ‘Belt and Road Initiative`. For this purpose, a qualitative method approach is adopted, as surveys are carried out through a standardized questionnaire with a total of 360 respondents from the communities residing along the CPEC routes. It finds that the long-term CSR initiative initiates the activities of the CSR of the companies working within the CPEC project. The results reveal that local residents perceive a significant progress in their lives through the implementation of the CPEC, especially in terms of quality of life, improved job opportunities and poverty decrease, education, health care and the environment. Theoretically, this research not only offers new insights into CSR functioning by taking into account an under-studied CPEC context, but also suggests a method for how the CPEC contributes to local community development by establishing a CSR structure.
Authors
Mudassar Hussain Shah
Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan
Maryam Waqas
Lecturer, Department of Mass Communication, National University of Modern Languages Lahore Campus, Pakistan
Saima Kausar
Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan
Keywords
China-Pakistan Economic Corridor, Corporate Social Responsibility (CSR), Local community, Sociometry
