RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.
How to Cite
Content Analysis of the Speeches of Bush and Musharraf on War against Terror
Abstract
The present study critically analyses the political discourses of Bush and Musharraf’s speeches that account the war on terror issue. The data comprises of two speeches on war on terror. Using a qualitative analytical approach, the study draws on Hsieh & Shannon’s (2005) content analysis to examine linguistic features, manipulative strategies, thematic and ideological stances and propaganda techniques in the speeches. The study reveals that language has been used as a manipulative tool to inculcate desired ideologies in the minds of recipients. Findings show that Bush and Musharraf instilled those ideological stances that suit their interests at large. The leaders had also adopted some propaganda frame and “glittering generalities” technique in their speeches. The highly ideological speeches are replete with the linguistic items that create a particular version of reality
Authors
Sarwat Jabeen
Assistant Professor, Department of English, BZU, Multan, Punjab, Pakistan
Samia Manzoor
Assistant Professor, Department of Communication Studies, BZU, Multan, Punjab, Pakistan
Asia Noreen
Visiting Lecturer, Department of English, BZU, Multan, Punjab, Pakistan
Keywords
Content Analysis, Political Communication, Ideologies, Propaganda, War Against Terror
