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Consumer Protection in Punjab: Public Understanding and Awareness
Abstract
A look at the pages of history reveals that in any civilization the sellers have been heavier than the buyers of products and services. Consumers are still a downtrodden class in many societies today. The same is true of the consumer of Punjab and the biggest reason for this is his lack of awareness and understanding of his rights as a consumer. When a consumer buys a product or service he does not know what his rights are and what can he do if the product is defective or the service is faulty so he will always be humiliated by the powerful merchants, shopkeepers and manufacturers. Lack of awareness and understanding of consumer of Punjab about his rights is one of the major obstacles to effective implementation of consumer protection law in Punjab. The purpose of this research is to provide awareness and understanding to the consumers about their rights in Punjab. The purpose is to inform them that if traders, shopkeepers and manufacturers cheat them, under what law they can claim their rights. This study concludes that since the consumer is the centre of economic activity in any society, public awareness and understanding should be created for his protection so that the economic system of Punjab can be developed and improved.
Authors
Dr. Ghulam Murtiza
Assistant Professor, College of Law, Government College University, Faisalabad, Punjab, Pakistan
Dr. Qamar Abad
Incharge Ph.D. Programme, School of law, University of Karachi, Sindh, Pakistan
Khalil ur Rehman Tariq
Lecturer, College of Law, Government College University, Faisalabad, Punjab, Pakistan
