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How to Cite
Application of Agenda-setting, Framing and Propaganda during News Production Process
Abstract
The present research is a meta-analysis of agenda-setting, framing and propaganda literature to highlight the application of these three approaches of media effects during news production process. An extensive literature review of these three theories was conducted. It is proposed through this article that the news content that is received by the consumers goes through a complicated process application of different theoretical approaches which help to shape up the final product of a news item and the final news product somehow becomes different then the first hand information. A process model of agenda-setting, framing and propaganda is proposed during news production process. That helps to understand the links present in the above mentioned theoretical approaches
Authors
Dr. Samia Manzoor
Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab Pakistan
Dr. Aasima Safdar
Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan
Dr. Muhammad Ashraf Khan
Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan
Keywords
Agenda-Setting, Framing, Propaganda, News Production Process, Meta-Analysis
